Shelby has long been a passionate supporter of grassroots sports. Over the past 10 years, we’ve proudly sponsored youth teams and remain committed to nurturing young talent.
This season, we’re delighted to support Poulton Youth Football Club’s U15s as one of their official sponsors. Based in Lancashire, the team recently debuted their brand-new Shelby-sponsored kits at the prestigious Juliana Malden Cup Football Tournament in the Netherlands. It was an unforgettable experience for the players – and a proud milestone for everyone involved.
We’re honoured to be part of their journey and look forward to cheering them on throughout the season. Go team!


